Feiraco is one of the main dairies in the Spanish market. Farmers as well as cooperatives are very familiar with the problem of low farm-gate prices, leading to very narrow profit margins. This is even more the case for food products traded as commodities. To develop new products with higher value added, food producers have, in practice, two main options: either to invest in processing equipment or in branding and communication (if they prefer a more offensive marketing strategy). They have introduced important innovations both for feed production techniques and animal feeding methods in order to make one of the most important dairy products stand out in a natural manner.