The Twenty20 Beef Club is an innovative beef production model that is integrated right across the supply chain and has at its
heart the long-term economic and environmental sustainability of our Farmer Members. It combines:
- A guaranteed market with predictable pricing;
- Financial certainty underpinned by premium pricing;
- A comprehensive technical support programme;
- An “Advance Payment” option to alleviate cash flow pressure and regularise income;
- A production model that reduces the carbon footprint of the beef produced;
- An unrivalled consumer proposition that addresses trends, concerns and taste.
This innovation is also unique in that it involves the collaboration of partners, including Kepak Group and Finance Ireland, that bring skill sets and market
access that are not within our own Co-operative structure and uses those to create value for our Farmer Members.
Our beef producing members operate with very tight margins and depend substantially on support payments. The value of the premiums/bonuses available
to Club members is a game changer in terms of farm income.
The Twenty20 Club delivers right across multiple criteria and brings unrivalled traceability and provenance to the beef supply chain. It provides all the
elements of a leading edge Blockchain development. It has all the required components from genetics on the source farm right through the animal’s life
cycle with all inputs supplied by Glanbia Ireland and all aspects of production, health, welfare and nutrition managed through strict protocols and strong
technical support.
What stand out the most are the economic benefits to our beef-producing members as demonstrated by the example earlier. In this example, the member
benefited by €108/head. Whilst further work is in progress on the carbon footprint reduction, the indications from researchers in this area are that it will be
in the order of 20%.
At the outset we stated: The innovative Twenty20 Beef Club was developed to improve the economic, social and environmental sustainability of dairy calfto-
beef production. Delivering better economic returns for our Co-op Members and the farming community a central purpose. We believe it has clearly
delivered on its core objectives and will be a major force in shaping future trends and standards within the Irish beef production business.
“Farming together for a sustainable future”
