“Care4Growing” is a multifunctional platform centred around data gathering and digitalisation that will transform the whole
sector and provide new analytical capabilities that enable cooperatives and their members to optimise their performance in
the supply chain.
As a first step on the digital roadmap, Care4Growing developed a handy digital tool, a virtual assistant, to help the fruit and
vegetable producer on their journey from sowing and growing through to harvesting and delivery at the producer organisation
(PO). In total, 100 functionalities, both existing and new services, were identified to optimise the production process. The overall
objective of this tool is to help the grower to collect the necessary information for their production facility, to give them a 360°
overview of their crops and thus optimise their total production process with higher efficiency being the main goal.
The management of this high-quality information will also form the basis of the producer’s pursuit of better quality and an optimal marketing of produce
through the producer organisations. The possibility to use big data analyses and artificial intelligence on the gathered production data will provide new
insights into the fruit and vegetable production process and will increase the profitability as a whole.
