Mugello’s innovations benefit members in a number of ways:
a) management control;
b) improved and more efficient production processes;
c) greater visibility.
There are three main activities that reflect the cooperative’s recent growth:
– The purchase of a Challenger MT775 tractor, which allows them to harrow 30 ha per day with a harrowing disc, reducing costs of production by about 15-20%;
– The use of heat detectors to improve cow insemination. In a period of five months, a 40% rise in cattle pregnancy was estimated, resulting in an increase in milk production;
– The introduction of a new software programme which allows staff working for the company to provide real-time updates on every task in the stalls and out in the field, reducing costs by about 10-12% and creating new streams of revenue for our company.