Coselva focuses on the production and marketing of hazelnuts, nut products and olive oil. In order to enhance its competitive position and reach new segments of the international market, it was imperative for them to improve the quality of its hazelnut paste and other hazelnut products. COSELVA developed a tailor-made system (equipment and processing methods) to peel hazelnuts. This strategy aims to improve the quality of its products as well as to the effectiveness of processing, providing marketing benefits and producing economic results.

Feiraco is one of the main dairies in the Spanish market. Farmers as well as cooperatives are very familiar with the problem of low farm-gate prices, leading to very narrow profit margins. This is even more the case for food products traded as commodities. To develop new products with higher value added, food producers have, in practice, two main options: either to invest in processing equipment or in branding and communication (if they prefer a more offensive marketing strategy). They have introduced important innovations both for feed production techniques and animal feeding methods in order to make one of the most important dairy products stand out in a natural manner.