Innovative practices and processes aiming at the creation of new products and services, market space, processes and business models driven by social objectives.

Entries may refer to: integrating young farmers and women into cooperative governance bodies; any activity including social entrepreneurship, training and communication aimed at improving relations with cooperative members and/or employees; actions and projects that strive to provide farmers and their families with an opportunity to increase their standards of living, boost their participation in cultural activities, and to improve their general happiness and well-being; business strategies that lead to positive social change; using business assets for social benefits, promoting good causes and campaigns to raise awareness.