The Finnish livestock sector is already one of the sectors with the lowest use of antibiotics in the world. However, their goal is to reduce it even further. The HKScan Omega 3 No Antibiotics Ever concept taps into two major consumer megatrends: healthy living and food safety. It offers a commercially relevant concept to enter global markets. After its launch, Omega-3 pork (HK Rypsiporsas@) quickly achieved a good market share on the local markets and improved the image of pork as a healthy and tasty food. It has also been successfully introduced in export markets (including Asia) under the brand name Flodins®, for both retail and food service customers.
