DIJON CEREALES and its subsidiary CERELAB have developed the G-Nutrition® brioche bread to fight malnutrition amongst the elderly. This new ADDFMS is currently being marketed and will be on offer in health facilities. By stimulating the sensory and cognitive abilities of the elderly, it is perceived as a real comfort food. Through the cultural association conveyed by this symbolic food, which is part of French culture, the bread brings pleasure and health.