Dcoop aims to foster the use of new technology among its members by encouraging ongoing activities over time, with the aim of increasing the efficiency and profitability of its product value chain. The first phase consists of digitalising and monitoring agrifood data. This is being done using systems that gather agroclimate data to control on-field processes and industrial processes. The strategy aims at creating a sustainable agrifood sector by developing models that minimise the impact of extreme events, provide forecasts and adjust irrigation, use of fertiliser and on-field phytosanitary treatments. The aim is to achieve greater technical, environmental, energy and economic efficiency, thus increasing the added value for final products.