Coselva focuses on the production and marketing of hazelnuts, nut products and olive oil. In order to enhance its competitive position and reach new segments of the international market, it was imperative for them to improve the quality of its hazelnut paste and other hazelnut products. COSELVA developed a tailor-made system (equipment and processing methods) to peel hazelnuts. This strategy aims to improve the quality of its products as well as to the effectiveness of processing, providing marketing benefits and producing economic results.